The Global Tag Management System Market report presents an in-depth assessment of key trends, current scenarios, challenges, standardization, regulatory landscape and deployment models. Historical and futuristic case studies, opportunities, future roadmap, Technology Advancement, Key player profiles, and strategies lead to builds stronger business decisions. Additionally, the report also includes a SWOT analysis that concludes the strengths, weaknesses, opportunities, and threats impacting the segments of the overall market and forecast for Tag Management System investments from 2021 to 2026.
The Tag Management System market was valued at USD 636.27 million in 2020 and is expected to reach USD 887.35 million by 2026, at a CAGR of 5.7% over the forecast period 2021 – 2026.
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Top Key Players in the Global Tag Management System Market: Google Inc., Adobe Inc., Tealium, Inc., Ensighten Inc., Qubit Digital Ltd., Signal Group Inc., Hub Scan Inc., Piwik Pro Sp. z o.o., OpenX Software Ltd., and Fjord Technologies S.A.S.
– May 2019 – Tealium, Inc., a key player in real-time customer data orchestration, raised a funding of USD 55 million led by Silver Lake Waterman, Silver Lake’s late-stage growth capital fund. ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood, and existing investors are few others who participated in the funding series. This funding is expected to be used to expand the company’s data integration ecosystem, accelerate new product development, and further scale global expansion activities.
Key Market Trends
Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector
– Tag management systems help retailers to maintain accurate and complete tagging for the variety of elements on their websites. These systems also help retailers to gain a more in-depth understanding of consumers requirements, thereby addressing their expectation of personalized Omnichannel experience.
– In such a competitive retail market, the need for new customer acquisition and retention of the existing customers becomes crucial for the retailers. L.L.Bean, a privately-held retail company, is using Tealium solutions to align customer treatments across all the digital touchpoints better as well as enhance the performance of its browse and cart abandonment programs.
The report offers an in-depth assessment of the growth and other aspects of the Tag Management System market in important countries (regions), including:
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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North America is expected to Account for the Largest Market Size during the Forecast Period
– North America is expected to hold the largest market size and dominate the tag management system market during the forecast period owing to the increasing adoption of these systems in the region. A large number of tag management system vendors in the region are attributed to early adoption of emerging technologies, cost-effectiveness and ease of implementation.
– The high concentration of large multinational companies such as Google Inc., Adobe Inc., Oracle Corporation, etc. also would help consolidate the majority of revenues from this region and largely contribute to the growth of the tag management system market. Statistics from Builtwith revealed that Tag Manager from Google Inc. has high usage distribution of 82% (1,061,300 websites) of the total websites on the Internet, followed by tag manager from Signal Group Inc. with a usage distribution of 7.6% (97,670 websites). The growing importance of digital marketing is another reason for this region to have a high market share.
Table of Content:
Overview: This segment offers an overview of the report to provide an idea regarding the contents and nature of the research report along with a wide synopsis of the global Tag Management System Market.
Analysis of Leading Players Strategies: Market top players can utilize this analysis to increase the upper hand over their rivals in the market.
Study on Major Market Trends: This segment of the report delivers a broad analysis of the most recent and future market trends.
Forecasts of the Market: The report gives production, consumption, sales, and other market forecasts. Report Buyers will approach exact and approved evaluations of the total market size in terms of value and volume.
Analysis of Regional Growth: This report covered all major regions and countries. The regional analysis will assist market players to formulate strategies specific to target regions, tap into unexplained regional markets, and compare the growth of all regional markets.
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