The current LPL and MSI champion Royal Never Give Up has struck a deal with German car manufacturer Mercedes-Benz.
The car manufacturer has become the team’s official sponsor, and will be present on their jersey. RNG’s new jerseys were debuted against their LPL game against JDG.
The deal was first announced on Weibo. There have been no official details on how much money Mercedes is spending and for how long the deal will run.
— Uzi LPL & MSI Champion-Shengyi (@Marco_YS35) June 17, 2018
This isn’t the first time Mercedes-Benz has ventured into the world of Chinese esports: Mercedes is also the LPL’s main broadcasting sponsor. Although the deal was put into turmoil when Mercedes posted an instagram picture with a quote of the Dalai Lama, to which the LPL responded by removing Mercedes from their website and broadcast, it seems like the car manufacturer has been very happy with the Chinese esports audience thus far.