The Europe Deodorants Market Report Forecast 2021 – 2025 offers a clear understanding of the subject matter. The report has been gathered using principal and subordinate research methodologies. Both these methods are directed towards cooperating accurate and meticulous data concerning the market dynamics, historical events, and the current market landscape. Additionally, the report also includes a SWOT analysis that concludes the strengths, weaknesses, opportunities, and threats impacting the segments of the overall market. The report also takes into account the impact of the COVID-19 and also forecasts its recovery post-COVID-19.
The European deodorants market is forecasted to witness a CAGR of 4.45% during the forecast period (2020 – 2025).
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Top Key Players in the Europe Deodorants Market: Unilever, Beiersdorf AG, Coty Inc., Henkel AG & Co. KG aA, Procter & Gamble Co., Colgate-Palmolive Company (Sanex), Revlon
Key Market Trends
Inclination Towards Transparency And More Natural Ingredients in the Deodorants Market
Sales of deodorants with a natural positioning are expected to grow over the forecast period, in line with rising demand for natural beauty and personal care products in the European Market. More consumers believe that the frequent use of deodorants and antiperspirants containing aggressive chemicals, such as aluminum-based compounds and parabens, can be a risk to health. Consumers are also expected to appreciate formulations that are free from alcohol, fragrance, and parabens and containing natural ingredients such as aloe vera, cucumber, eucalyptus, and tea tree oil. Consumers will also welcome added properties such as skin moisturizing, stain-free properties, and antibacterial properties.
Therefore brands such as Dove have 0% Aluminium Original Roll-on Deodorant in their product portfolio, along with it contains _ moisturizing cream and 0% alcohol. Therefore these types of products are expected to increase their prominence in the market during the forecast period.
Increasing Expenditure on Advertisement, Promotion and Innovations
R&D and advertisement are driving the growth of the market studied. Key players are investing in these factors, in order to influence consumer purchase decisions. _The rising influence of social media and celebrity endorsement is impacting the advertisement strategies adopted by key market players. Key market players are heavily investing in advertisement and promotion, in order to attract consumers on the digital platform.
For instance, Infasil by Aziende Chimiche Riunite Angelini Francesco followed this strategy and invested in new advertising on Italian TV promoting its Infasil 2C deodorant line, containing the 2c molecule, which activates with sweat and releases a fresh fragrance.
In terms of innovation and capturing the new demands of consumers, the companies are too embarking on this opportunity and strategy to increase their market share in the European Deodorants market. For instance, TexPro had launched a whole range of 100% organic, unscented products that prevent sweating and are suitable for people with allergies. The flagship product is a deodorant that is used on clothing instead of the skin, which seems to be a solution for some consumers.
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This Europe Deodorants Market report addresses:
– The Market size from 2015-2020
– Expected market growth until 2025
– Forecast of how market drivers, restraints, and future opportunities will affect
– Segment and regions that will drive or lead market growth and why
– Comprehensive mapping of the competitive landscape
– In-depth analysis of key sustainability strategies adopted by market place
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– The market estimate (ME) sheet in Excel format
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Covid-19 Impact Analysis:
All the reports that we list have been tracking the impact of COVID-19 on the market. Both upstream and downstream of the entire supply chain have been accounted for while doing this. Also, where possible, we will provide an additional COVID-19 update supplement/report to the report in Q3, please check with the sales team.
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