With more and more mainstream celebrities and sports stars entering the esports space, it was only a matter of time until one of the biggest music artists of the century would follow suit: Drake has officially become a co-owner of the North American esports organisation 100 Thieves.
He’s joined by Scooter Braun, talent manager of artists like Justin Bieber or Ariana Grande. Nadeshot’s esports organisation has now managed to raise a total of $25 million over the course of one year.
The Series A funding will be allocated towards expand 100 Thieves’ content team, list of influencers, and merchandise – the latter being a key factor as to why Drake and Braun became interested in investing into the organisation in the first place.
100 Thieves differentiate themselves from other esports organisations by having a heavy focus on selling apparel that is reminiscent of modern hip-hop and hype beast-style clothing.
The organisation recently concluded their League of Legends Worlds 2018 run, placing 3rd in Group D behind Fnatic and Invictus Gaming. Finishing 2nd in the NA LCS 2018 Spring Split and 4th in the Summer Split meant that the team entered the competition as the 2nd seed of the NA LCS.
After dropping out of the tournament, Darius spoke with Head Coach Pr0lly about the performance of the team, and the community backlash emerging due to roster shuffles:
Darius’ comment: There’s a 40% chance Nadeshot listened to “God’s Plan” right after the papers were signed.